Today’s WOD is world famous Photographer Anne Geddes, She is known for
her stylized depictions of babies and motherhood. Typical images show
babies or young children dressed as fairies and fairytale creatures,
flowers, or small animals. She has described herself as "a baby freak.”
Anne was born in Queensland, Australia, on September 13, 1956, the
third daughter in the family. Anne was raised on a vast 26,000-acre beef
cattle property in North Queensland, Australia with her four sisters.
Growing up, she pored over magazines such as National Geographic and
Life (her favorite), with their high values placed on the strength and
quality of their photography. She loved images of people and remembers
being fascinated by the concept of a single still image capturing an
exact moment in time that could never be repeated.
When Anne
was 17 she worked for a chain of hotels in New Zealand which enabled her
to travel oversees for the first time. She documented her adventures
with hundreds of photos; she was honing her skills and learning to
appreciate the different qualities of natural light. When she was 22 she
took a job at a local TV Station in Brisbane where she met her future
husband Kel Geddes, the station’s program director. They married in Hong
Kong in 1983.
She started a portrait business in Hong Kong and
when they moved back to Sydney, Australia two years later, they
welcomed their first daughter in 1984. Anne started doing portraits from
their home and eventually she opened her own studio.
In 1988,
Anne’s image of Gemma, a little girl standing in a tutu, taken
previously in her studio in Melbourne, became her first published
photograph, appearing in a local magazine in Auckland. The magazine
feature on Anne and her photography and this image of Gemma created an
interest in what was at the time a very different style of portraiture.
After a short (“harrowing” in her words) experience as a wedding
photographer, Anne decided to specialize in children’s portraiture,
working out of her tiny new studio, Especially Kids, in Auckland.
Anne’s portraiture business was thriving, and in 1990, she decided to
take one day a month to explore her inspirations and create an image
purely for herself. The first and second images from these personal
shoots were “Joshua” and “Rhys and Grant,” twins who became known as her
“Cabbage Kids”—one of her most recognized photographs around the world.
In 1992, Annes husband Kel left his highly successful career
as Network President of Programming for Australia’s Channel 10 and
became Anne’s business partner, and the first Anne Geddes card
collection was introduced in New Zealand, becoming an instant success.
Anne placed 1st in two sections at the AGFA Photokina in Germany, among
other awards and accolades. It was this level of professional
recognition, coupled with a request to help raise money for the
prevention of child abuse, and the success of Anne’s greeting cards that
led to thoughts of producing a calendar.
It was ten years
between the time Anne first photographed friends’ babies in Hong Kong
and the publication of the first Anne Geddes calendar, released in New
Zealand in 1992. When she was approached about increasing awareness of
the prevention of child abuse, Anne recalled the shadow of her own
emotionally barren childhood; this first opportunity to reach a wider
audience with her images went hand-in-hand with her desire to help
others and support children, the most vulnerable in our society. Anne
and Kel were unable to attract a publisher and distributor, so they sold
the calendar door-to-door from the back of their car and in camera
store outlets, collecting more than US $20,000 to help prevent child
abuse and neglect. Their charitable giving formed the basis for what
later became the nonprofit Geddes Philanthropic Trust.
Her
artistry continued to develop and Anne explored new expressions of her
deeply held belief that we must protect, nurture, and love all children.
In 1998, she and Kel formally founded the Geddes Philanthropic Trust
and inaugurated the first Geddes Fellowship, a program to fund a
dedicated primary physician concentrating in the identification,
treatment, and research of child abuse and neglect—in this instance at
the Children’s Hospital at Westmead in Sydney, Australia.
Continuing their charitable giving, more than $83,400 from the Geddes
Philanthropic Trust was donated in 2005 to the UNICEF South Asia Tsunami
Relief Effort. Following Hurricane Katrina in the U.S., Anne and Kel
provided more than 20,000 items of Anne Geddes Baby clothing to benefit
the babies affected.
In May 2011, the Geddes Philanthropic
Trust was presented with the prestigious Award of Founder by the Royal
Alexandra Hospital for Children to honor the significant impact the
Trust continues to have on the lives of children with serious illnesses,
and for donations to the Westmead Children’s Hospital through the
Geddes Fellowship Program started in 1999. Anne and Kel are now adding
to the Trust's scope by assisting in maternal welfare in the many
countries where childbirth is still a major issue regarding the health
and wellbeing of both mother and child.
Today, Anne's
award-winning images have been published in 83 countries spanning North
America, Europe, the United Kingdom, Australia, New Zealand, South
America, the Middle East, Africa, and Asia. Her books have sold more
than 18 million copies worldwide and have been translated into 24
languages.
Annes work is beautiful and just simply makes you
smile but the fact that she has a passion for helping babies and mothers
only makes her more awesome.